After pressing, let your transfer rest until it is cool to the touch (minimum of 15-30 seconds). Once cool, begin peeling from one corner and work slowly. If it doesn't peel right away, stop peeling, place the transfer back down, and try these troubleshooting steps: (1.) If the design does not completely transfer and appears cool to the touch, it most likely requires further heat, pressure, or time. Re-press the transfer, increasing the time by 5-10 seconds. (2.) If that fails, gradually raise the heat by 15°F until you get the desired outcome. Rest assured that pressing it several times will not affect the transfer.