One of the best things about wide format printing is the wide variety of printable media available. It is not just variety, either. The media one can print with a wide format printer is not only popular now, but growing in popularity as well. Media may be printed for almost any occasion, and you can print it on demand in full color. Every medium has different grades as well, with the best not only looking better than the rest, but also lasting longer. Most media is also available in both matte and gloss finishes, with other options for certain media. Samples should be printed and available to be given to customers to show the quality and finish of the media you offer.
For instance, vinyl banners and signs can last for several years inside and out, even in direct sunlight. Vinyl banners are a great option for temporary signage. They are far cheaper than the alternatives, and make great graduation banners, business signs, and advertisements. Window clings are also great for businesses and homes alike, as both signage and seasonal decorations. Window clings are also popular for cars, much like vehicle image wraps, which are growing in popularity. Vehicle image wraps are great business advertisements that attract attention, and can personalize one of the biggest investments many people will make.
Moving inside, the versatility of wide format printing really shines indoors. Custom wallpaper is easy to print with a wide format printer. Custom wallpaper is a fun way to decorate a room, and can even be offered with adhesive. If you do not want to decorate an entire room, then wall clings are another great option. Fathead has made a business out of life-size, full color wall clings alone, and with a wide format printer you can offer equally stunning artwork that is both durable and moveable. For a permanent option, you can also print stickers. Whether printing large runs of bumper stickers or larger custom cut stickers the options are virtually endless.
Posters and canvas are great options for wall decoration as well. Posters can be printed in almost any thickness and finish desired. Canvas, in addition to glossy and matte, can be printed with a gesso finish for fine artwork reproductions that will look and feel like the real thing. Canvas can be framed or stretched/wrapped, offering even more options for your finished artwork.
As you can see, there is a lot to consider in the wide format printing world. One could start a business around almost any of these media alone. However, being able to cater to many clients’ and customers’ needs with just one machine can help insulate a business from market fluctuations. Full color and photo printing are extremely popular decoration methods at the moment, and with a wide format printer you can offer enough variety to attract and maintain a wide base of clients and customers.
